FABACUS TO PARTNER WITH MUBADALA SILICON VALLEY CLASSIC TOURNAMENT TO ENHANCE FAN EXPERIENCES OFF-COURT THROUGH DIGITAL ACTIVATIONS

The Mubadala Silicon Valley Classic Tennis Tournament and Fabacus have partnered to launch digital activations using bespoke QR code technology that will see fans unlock gifts and offers at this week’s event, in a deal brokered by the tournament organizers IMG.   As the Mubadala Silicon Valley Classic goes in to its 51st year and […]

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SX Global secures FIM Supercross World Championship

The Fédération Internationale de Motocyclisme (FIM), the global governing body of motorcycle racing – today announced that SX Global has been selected, a highly credentialed Australian company, to manage and promote the FIM Supercross World Championship over the coming decade.   SX Global will develop and manage a new international series commencing in 2022. .  This is the first […]

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New technology inhaler “Suisonia” from Japan, gifted to 1st place candidate figure skater in upcoming Beijing Olympics

Suisonia, a novel hydrogen inhaler with unconventional technology that generates “active form of hydrogen”, has been gifted to Russian skater Alexandra Trusova. Suisonia is a highly anticipated medical device from Japan, known to support athletes for performance and care after training.   Previously, Suisonia was introduced to another olympic skater from Russia, Evgenia Medvedeva. Trusova […]

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Supersapiens Welcomes Three-Time IRONMAN World Champion Jan Frodeno as Newest Athlete

Frodeno is renowned as one of the greatest triathletes of his generation. The Olympic gold medalist will use the Supersapiens system to effectively manage his fueling strategy to continue in his pursuit of earning another Ironman World Championship title.   Supersapiens, the world’s leading energy management system for performance athletes, powered by the Abbott Libre […]

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Greyhound Racing around the world

Greyhound racing as we know it, first took place in the 1920s. Since then, it’s become a global sport – and while in many countries, it’s a popular pastime for entertainment purposes, betting on the dogs is more prevalent in the likes of the US, the UK & Ireland, and Australia & New Zealand. So, […]

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REMINGTON PLEDGE TO DONATE 10% OF CO-BRANDED PRODUCT CHRISTMAS SALES TO MANCHESTER UNITED FOUNDATION

Remington, Official Electrical Styling Partner to Manchester United, has pledged to make a donation to Manchester United Foundation equivalent to 10% of the retail value of all Remington Manchester United products purchased through the Club website or Megastore in December 2020.    The brand is also recognising members of the community who supported others throughout […]

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