Beko, the second largest home appliance brand in Europe [i] , today announces a brand new advertising campaign to support its global Premium Partnership with FC Barcelona. The campaign celebrates team spirit and will premiere on the day of the much anticipated ‘El Clasico’ football match between FC Barcelona and Real Madrid on Sunday 22nd March.
The new TV advert features some of FC Barcelona’s best known football players including Lionel Messi, Neymar Jr., Gerard Piqué, Luis Suárez and Andrés Iniesta working together, both on the pitch and at home, showing how they inspire and support each other as a team. Barcelona’s winning spirit is captured perfectly, showing fans how team spirit really can implement change for the better.
Beko provides an innovative and reliable range of appliances which make consumers daily lives easier. Via its new advertising campaign it will invite families all over the world to join its team. The 360˚ campaign, which includes TV advertising, print, outdoor, digital and social media, is expected to reach people all over the world. Fans will be encouraged to join Beko’s team using the hashtag #JoinOurTeam.
CEO of Arçelik Group (the parent company of Beko) Hakan Bulgurlu comments: “This campaign brings together two renowned brands: Beko and FC Barcelona. We are immensely proud of our four year Premium Partnership and are confident that this new campaign will strengthen our brand globally. Watching world-class footballers perform on the pitch can remind us all that team spirit can drive amazing results.”
Tülin Karabük, CMO, comments: “At Beko, our appliances support families every single day by offering smart, innovative solutions that make a difference to everyday life, and we hope that our new campaign highlights how we can help achieve and inspire each other through teamwork both on the football pitch and at home.”
Beko is the global home appliances brand of Arçelik Group. It offers product lines including major appliances, air conditioners and small appliances. Beko is the second largest brand in Europe in white goods sector and has been the fastest growing brand in overall European market in the last 7 years.
Beko is the market leader in the UK and also the number 1 brand in freestanding white goods market in France and Poland.
Beko believes that every single person’s contribution counts for the world to change for the better, and progresses forward hand in hand with people. Smart Generation is the greatest inspiration for Beko. It gets inspired by people’s changing needs and lifestyles and strives to give them the best and most beneficial solutions with each of the new products. That is why Beko listened to millions of consumers spread out in more than 100 countries and developed various smart solutions to cater to the needs of different people, different cultures, and different ways of life.
Beko never stops thinking about innovations and novel ways to overcome challenges. It believes in welcoming new experiences with open arms and sees them as an opportunity to move forward.
Beko respects the environment and its critic importance on society. Through resource-efficient, environmentally friendly products, superior technologies and stylish design, Beko continues to grow on a global scale.