Aryzta Food Solutions – Smoothie Operator

Europe Uncategorized

Aryzta Food Solutions, one of the world’s largest frozen bakery companies launched a new innovative range of beverage solutions from Projuice this month offering its UK customers a total food and drinks package enabling retailers to benefit from the growing smoothie market.

The Daily Mail reported last year that: “Juice bars are on track to become as popular as coffee chains”. 

Projuice Smoothies are prepared with 100% Grade A frozen fruit making the range one of the simplest and healthy beverages in today’s market.  Each serving is perfectly proportioned so all the operator has to do is add juice or milk.

By using frozen fruit instead of ice the Projuice Smoothies become more packed with fruit presenting customers with a healthy beverage that provides them with one of their five a day of fruits and vegetables.

Mintel reports 76% of customers think that fruit juice or smoothies can be part of a healthy diet and some of the biggest reasons for drinking them is the contribution to the five a day (29%) and the health benefits (32%) thus making the Projuice Smoothie an ideal offer in today’s more health conscious consumer.

Thierry Cacaly, Managing Director, said: “We believe in being partners rather than just suppliers to our customers which is the key to our success. By presenting the Projuice beverage solutions we aim to help our customers benefit from market trends and successfully grow their business with the best products in the industry.

Projuice’s creamy Cheeky Moo shakes and frappes are the only shakes in the UK market prepared with fat-free frozen yoghurt. Using fat-free frozen yoghurt and milk increases the health benefits with more protein per serving. Mintel’s consumer research found that a majority of adults (63%) think that protein helps them feel fuller for longer and 18% of users drink smoothies for an energy boost.

The Cheeky Moo shake is a perfect match for the health conscious customer and gives the retailer a real point of differentiation and better equipped to compete in this competitive market. With summer just around the corner try adding delicious ice creams to cater for30% of your customers who drink smoothies as an indulgent treat.

Another innovative product on offer is the Choc-o-Lait, the original hot chocolate on a stick.

The Choc-o-Lait is made with the finest and authentic Belgian chocolate ganache from Barry Callebaut (the world’s largest chocolate manufacturer) making it a high-quality, delicious and indulgent hot chocolate. The best part of the premium hot beverage is that the consumer can enjoy the experience of stirring in their Choc-o-Lait stick themselves.

By introducing all these inventive beverage solutions Aryzta Food Solutions will become a more complete partner to operators and help them make the most of market trends with only the best brands and innovative products.

Aryzta is one of the largest frozen bakery companies in the world. The group has a leadership position in the speciality frozen bakery sector and is a global supplier of baked goods to the foodservice, retail and QSR sectors.

Aryzta’s wide range of products and capabilities includes artisan breads, sweet baked goods and morning goods as well as an array of other savoury items such as pizza, tarts and pies.

Aryzta operates 53 bakeries & kitchens across Europe, North America, South America, Asia, Australia and New Zealand. The group has strong brands and customer relationships in all of the regions it operates in and is driven globally by its strong customer centric focus.

Established in July 2004, the company’s trading background was founded upon the relatively new concepts of freshly prepared juice and smoothies, hence the origin of the name, ProJuice. From the Exeter HQ Projuice provide businesses nationwide with training, advice and support as well as equipment and products. Projuice pride themselves on listening to customers and reacting to their demand, so they constantly evolve and develop their product range to provide interesting and unique concepts to customers.

In addition to juice and smoothies Projuice’s range now includes shakes, frozen yogurt as well as hot chocolate, soups and Belgian waffles.