Splendia Luxury & Character Hotels Reveals the Growing Importance of Reviews from Real Customers

Europe Uncategorized

Results of a recent Splendia customer survey, conducted by leading market research agency Harris Interactive, shows guest reviews are the fourth most important selection criteria for customers when booking a hotel online – following the hotel’s location, the price and the photographs.

Fiona Gillen, VP Marketing at Splendia (www.splendia.com) explains:

“The importance of guest reviews is growing, as more customers look to these rather than the traditional star-rating systems when they are choosing a hotel online. After all, what better than a personal recommendation? The point is that our customers know the hotel ratings are honest because only Splendia customers who have actually stayed in the hotel are able to leave a review.”

Being customer-focused is fundamental to the Splendia brand and guest recommendation ratings form an important aspect of the company’s hotel selection criteria. After checking-out, every customer is asked to review the hotel they stayed in and any hotels not receiving high ratings are removed from the Splendia portfolio. Today visitors can read more than 80,000 guest reviews on the Splendia website.

Below are some of the very best hotels from Splendia’s portfolio, each with a 100% guest recommendation from Splendia customers:

The Dylan Hotel - Amsterdam THE DYLAN HOTEL – Amsterdam

An authentic Amsterdam experience, The Dylan is located in the midst of the historic centre of the city in the trendy ‘nine streets’ shopping district. Unique contemporary meets classic design throughout the hotel. Fine dining is offered, as are private canal boat tours with the option of bespoke meals prepared by the hotel’s very own Michelin star awarded chef.

Hotel Lancaster - Paris HOTEL LANCASTER – Paris

A charming, luxurious hideaway in the heart of Paris, Hotel Lancaster is where traditional French style meets contemporary minimalism. Just off the Champs-Elysées and housed in a 19th century private mansion, the atmosphere is plush, whilst retaining a feeling of intimacy and discretion. The inner courtyard provides a place of serenity in the midst of the bustling capital.

Azen Boutique Resort & Spa - Koh Samui AZEN BOUTIQUE RESORT & SPA – Koh Samui

Luxuriously furnished beach bungalows are set along a pristine coastline amidst tropical gardens and an idyllic natural paradise. The hotel is known for its attentive staff and romantic restaurant. Thai treatments are offered in the hotel’s spa, and sports and leisure activities are available for those preferring a more dynamic and active break.

Fairmont Miramar Hotel & Bungalows - LA FAIRMONT MIRAMAR HOTEL & BUNGALOWS – LA

The utmost luxury within beautifully manicured grounds and tropical gardens, Fairmont Miramar is where traditional elegance is combined with modern comforts and amenities. Stunning ocean views, California-style cuisine and its very own spa and swimming pool are just some of the things on offer – and all just a stone’s throw from LA’s famous Sunset Strip.

Witt Istanbul Suites - Istanbul WITT ISTANBUL SUITES – Istanbul

Award-winning architecture, ultra-cool design and the latest technology make Witt Istanbul an inspiring, futuristic space. Suites are generously sized, each with their own kitchenette and designer bathrooms, providing indulgently comfortable living for any length of stay. Perfectly located, it is just steps from Istanbul’s business district and buzzing bars and boutiques.

Boutique Hotel Manolo - Cape Town BOUTIQUE HOTEL MANOLO – Cape Town

With unrivalled views from its location at the base of the famous Table Mountain, Hotel Manolo is the epitome of South African sophistication. Within one of Cape Town’s most elegant and tranquil suburbs, the atmosphere is peaceful and relaxing. Interiors are elegantly furnished and refined, and the hotel’s pool is tinged red. This hotel oozes style magazine appeal.

Les Suites Taipei Ching-Cheng - Taipei LES SUITES TAIPEI CHING-CHENG – Taipei

Located in the heart of the city, Les Suites is an oasis of style and luxury amidst the sprawling, high-tech metropolis that is Taipei. Asian minimalist décor, contemporary elegance and modern amenities are combined with high quality service and excellent attention to detail.

Aqua Palace Hotel - Venice AQUA PALACE HOTEL – Venice

Traditional charm is balanced with contemporary elegance at Aqua Palace. Just five minutes from St Mark’s Square, it is located alongside a small canal within the historical centre of the city and retains the atmosphere of Ancient Venice. Rooms and suites are finely furnished and include all the latest amenities.

The Rutland Hotel - Edinburgh THE RUTLAND HOTEL – Edinburgh

With arguably the best location in Edinburgh in the fashionable West End of Princes Street, plus a view of Edinburgh Caste, The Rutland is hard to beat. A true boutique hotel with just 12 rooms, each individually designed – blending baroque style with ultra-modern technology – it is the epitome of glamour and style. The hotel also boasts one of the city’s finest bars.

Dar Ayniwen - Marrakesh DAR AYNIWEN – Marrakesh

A private old house with an exotic touch within Marrakesh’s Palm Grove, Dar Ayniwen embodies discreet luxury and warmth. In its lush, verdant setting, the atmosphere is calm and relaxing. The hotel is sumptuously decorated and surrounded by gardens. It has its own heated swimming pool, hammam and massage room.

Splendia is the global leader in online bookings for Luxury & Character Hotels. Representing more than 5,000 properties across 130 countries, Splendia guarantees the best rates with no hidden extras, exclusive guest benefits and an unquestionable quality service 24/7. Launched in 2004, Splendia has an expert team of 100 people with a Head Office in Hong Kong and branch offices in Barcelona and Miami. Alven Capital, investor in Splendia since 2006, was joined by Crédit Agricole Private Equity in 2008 to support international development.