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Video Games Europe Launches Pan-European Seize the Controls Campaign for Parents and Guardians in Lead up to Christmas 2024

Richard Powell  2 min read

Video Games Europe has launched its 2024 Seize the Controls campaign in the run-up to Christmas. The campaign, promoted around Europe by member trade associations and companies, is in its fourth year and aims to remind parents of the tools available to them to set up the best video gameplay experience for their family.

Video Games Europe CEO Simon Little said: “We believe these tools can help families set ground rules that encourage responsible gameplay and enable parents and kids to relax and enjoy all the many benefits and joys of playing video games at Christmas and all year round.” The campaign provides five useful tips on how to manage video gameplay, such as: checking the PEGI age ratings, using parental guidance tools and encouraging parents to play the games with their children to facilitate conversations around play time, game choices and topics like optional purchases of in-game content.

Simon Little said “Our commitment to providing families with information is paying off. It is rewarding to see that, for example, research shows that 95 % of parents and families have agreements in place and supervise when their children are allowed to purchase in-game content[1].”

The easy-to-use parental guidance tools, available on members’ games and devices, include the management of playtime, access to age-appropriate games, privacy and purchases. Simon Little concluded: “Importantly, there are tools at every parent’s finger tips to ensure that playing video games is a positive and enjoyable experience for the whole family.”

See more here: https://www.seizethecontrols.eu/ and here https://www.seizethecontrols.eu/local/

Participating countries :

 

Players are at the heart of what we do.

Since 1998, Video Games Europe has ensured that the voice of a responsible games ecosystem is heard and understood. Its mission is to support and celebrate the sector’s creative and economic potential and to ensure that players around the world enjoy the benefits of great video game playing experiences. Europe’s video games sector is worth €25.7bn, and 53% of Europeans are video game players. We publish a yearly Key Facts report with the latest data on Europe’s video games sector. https://www.videogameseurope.eu

[1] According to recent research, 76% of the parents of children that play games say their children do not make in game purchases and 95% of parents of children who do buy in-game extras actively monitor their children’s spending.

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