SAS, the Official Analytics Partner of British Rowing, welcomed three of the country’s top rowers to its offices in the City of London, to celebrate the launch of the GB Rowing Team’s new competition kit.
Having returned to Britain after medalling at the World Rowing Cup II, in Linz Ottensheim, Austria; Joshua Bugajski, Matthew Tarrant, and Oliver Wynne-Griffith, who rowed together in the men’s eight, arrived dressed for the City, only to reveal the new all-in-one kit once at SAS’ London base.
Capturing their commute, the athletes – armed with their oars – were photographed exiting Bank Underground Station, entering a black cab, and arriving at the Bishopsgate address, before getting coffee and heading into SAS’ offices.
Matthew Tarrant, 26, from Shepperton, said: “Today we’re having a photoshoot to launch the new GB Rowing SAS-branded competition kit. SAS is the Official Analytics Partner of British Rowing and their data analytics is so important to the continued success of our sport. A lot of our programming and performance is logged away, and we use this data to develop our rowing abilities throughout the year. The important thing for me, as an athlete, is to know how I performed in previous water and ergo sessions so I can understand how I can improve in the future.”
Tarrant and his fellow crewmates will next be in action for the GB Rowing Team at the World Rowing Cup III, in Lucerne, Switzerland, on 13-15 July 2018.
SAS, the leader in analytics, has been working in partnership with British Rowing since 2014, helping to make the boats go faster. In March 2018, the relationship was extended ensuring SAS will continue to provide world-leading analytics for the GB Rowing Team up to the 2020 Tokyo Olympic and Paralympic Games, after the team topped the table at the 2016 Rio Olympic and Paralympic Games.
More about the partnership between SAS and British Rowing.
Image one: GB Rowing Team athletes (L – R) Joshua Bugajski, Matthew Tarrant and Oliver Wynne-Griffith launch the new, SAS-branded GB Rowing Team competition kit. SAS is the leader in analytics software and services, and Official Analytics Partner of British Rowing.
Image two: GB Rowing Team athletes (L – R) Matthew Tarrant, Joshua Bugajski and Oliver Wynne-Griffith launch the new, SAS-branded GB Rowing Team competition kit. SAS is the leader in analytics software and services, and Official Analytics Partner of British Rowing.
Images three and four: GB Rowing Team athletes (L – R) Oliver Wynne-Griffith, Joshua Bugajski and Matthew Tarrant launch the new, SAS-branded GB Rowing Team competition kit. SAS is the leader in analytics software and services, and Official Analytics Partner of British Rowing.
SAS / Getty Images
SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.
British Rowing, as the governing body for the sport, is responsible for the development of rowing in England and the training and selection of rowers to represent Great Britain.
Rowing has a proud history as one of GB’s most successful Olympic sports producing World, Olympic and Paralympic champions from across the UK. The GB Rowing Team is supported by the National Lottery Sports Fund.
Over 825,000 people row, indoor or on-water, each month according to Sport England’s year one Active Lives survey.
British Rowing’s mission is to lead, enable and inspire excellence in rowing at all levels. Our vision, through rowing, is to promote the positive impact of sport by providing an enjoyable experience for all participants while upholding our position as a leading rowing nation.