Entertainment Intelligence (Ei), the leading independent music industry data and analytics company, today announced a highly sophisticated playlist tracking app designed to help rightsholders fully understand the impact of playlists and streaming consumption on their artist releases.
Ei has been quietly working on a suite of B2B music and entertainment applications, including catalogue and campaign management; social and sales reporting and analytics; and playlist tracking. The company is working directly with record labels, music publishers, booking agents and management companies to craft the ultimate tools the music industry needs to solve the challenge of refining data to create actionable intelligence.
“In a crowded field, Entertainment Intelligence threads the difficult needle of convenience and flexibility without compromising their robust analytics. We’re excited to be working with the team at Ei as they develop their app.” – Ben Swanson, Co-Founder, Secretly Group
Ei’s proprietary playlist tracking app is live with selected clients in closed-beta and available to rightsholders as a stand-alone service, or as part of a suite of tools that can be integrated with a clients’ existing systems. The playlist app allows unprecedented insight into consumer behaviour, and the impact of playlist inclusion, with a significant level of granular data.
“We’re building tools that will take your data, clean it and present it in a way that allows all stakeholders in the artist ecosystem to make informed decisions. At Ei we understand the actionable insights people need.” said Sammy Andrews, director of Entertainment Intelligence and a leading voice in the digital landscape of the music industry.
Ei has crafted a playlist app that provides rightsholders a clear picture of the performance of their tracks, broken down by vendor (such as Spotify and Apple Music), curator, followers, territory, device and listener demographics. This empowers clients to modify their playlist strategy to optimise marketing spend.
Andrews continued, “I am very proud of what Ei is taking to market. We look forward to working with many more labels, artists and managers who want to understand their playlisting landscape, as well as working with the rest of the industry on some amazing tools we have in development. There are some very exciting things in the pipeline here at Ei and we look forward to sharing those in more detail soon.”
Entertainment Intelligence’s board of directors includes Greg Delaney, Erik Gilbert and Sammy Andrews. Together they bring a wide range of music industry knowledge from all sectors including live, label, publishing, management, technology and digital.
Founded 2013, Entertainment Intelligence (Ei) collects, cleans and categorises data for a wide range of businesses in the entertainment industry. Ei is not a generic reporting platform, preferring to build tailor made solutions that help customers understand their market, to save time and increase efficiencies. Ei is unique in its ability to seamlessly blend social and consumption data from a limitless number of sources, tracking and analysing information at breath-taking speed.
Sammy Andrews – Director
Former head of Digital at The Cooking Vinyl Group, driving the company’s digital strategy, leading campaigns for artists including Billy Bragg, The Prodigy and Marilyn Manson. Advised on campaigns including digital initiatives for clients including the United Nations, Annie Lennox and Island Records. Former Head of Digital at Simon Fuller’s 19 Entertainment. Spearheaded the global Independent Label Playlist Brand initiative, and selected as one of Music Week’s 30 under 30, winning their Rising Star Award in 2015.
Greg Delaney – Director
Co-Founder CTO of CrowdSurge, the fan club ticketing service that powered global stores for Paul McCartney, Arcade Fire, Foo Fighter, & Pearl Jam. CrowdSurge reached an annual turnover of £20m before merging with SongKick. Greg previously founded Business Transport Resources (BTR), designing the world’s first online booking and reverse auction surface transport network.
Erik Gilbert – Director
Board director at Essential Music & Marketing, one of the leading UK based label & artist service companies. Served on the board of MERLIN, the global music rights agency organization from 2012-2016. Previously, led global acquisition strategy for digital distributor IODA, where he led the sales team. Both Essential Music & Marketing and IODA were acquired by Sony.