In January, the brand announced a partnership with the organizer of a major Counter-Strike 2 tournament series. This collaboration allowed GG.BET to treat the game’s fans to the GG.BOOTH, a special zone at the arenas in London and Singapore where they could attend autograph sessions, make creative posters and acquire exclusive merchandise. Besides the events they hosted, GG.BET’s partners delighted the community with online activities, giveaways and exclusive content all year round.
In 2024, GG.BET also expanded its area of interest to traditional sport after breaking into the Ukrainian market for the first time and forming a number of major partnerships. In Ukraine, the brand was a sponsor of the most decorated football club in Eastern Europe, Dynamo Kyiv, during the European cup competitions, and also sponsored the broadcasts of the historic Usyk vs Fury fight and UEFA EURO 2024 matches.
To learn more about how GG.BET pulled off these and other projects, organized its own show match between legendary esports teams and created its own content, check out GG.Recap 2024 and read all about it on Esports Insider.
