Modera the CMS and software company retain Elemental’s services

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Estonian content management and software company Modera appoints Elemental to manage social media PR, business and profile building

09 May 2007, London, UK —- Estonian based content management system (CMS) and software company Modera ( has appointed Elemental Communications ( as its public relations and communications consultancy.

Specialising in content management software development, Modera operates in over 20 countries including the UK, Spain, Hong Kong, and the USA with its headquarters in Estonia.

The CMS and software technology company is retaining Elemental to manage its off and online public relations after Internet World 2007. The integrated media consultancy will raise the profile of the Northern European company to connect its target audience of primarily website owners, web designers and developers initially in the UK and Northern Ireland to build its customer base in these regions.

“Elemental fits right in with our overall marketing strategy; possessing skill-sets to work with both traditional and digital realms including news engine SEO, online PR, social media which are essential channels for us now. They will also manage our reputation in this competitive space with company and individual profile building to support us in creating a solid reputation in the UK which is a new market for us,” comments Siim Vips founder and CEO of Modera.

“Elemental\\\\\\\’s appointment brings experience and knowledge in introducing new and established brands into the UK and EU. They possess over six years computing, IT and technology experience, with much expertise within the content management and software development sector,” adds Vips.

Tim Gibbon, director at Elemental Communications explains, “Although this is a very competitive sector, there are still many companies that could build CMS\\\\\\\’ that could perform at a greater level of proficiency for their owners. How content is presented and used is more critical than ever before, and Modera appreciate and understand this. Due to the competitive nature of this sector, we will be using a range of targeted social media and traditional channels to reach Modera\\\\\\\’s audience effectively.”

Elemental possess experience in working with overseas organisations wishing to connect with EU and UK markets such as ClickTracks, NetLingo, Klipmart, InfoSpace, MarketingSherpa and MGM Mirage Online.


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This press release is available in PDF, plain text and Word formats. Logos, images and photographs are available of the Modera and Elemental team in the Elemental Communications Image Section.

The media spokespeople for Elemental Communications are Tim Gibbon, director and Rachel Hawkes, account director. The media spokespeople for Modera are Siim Vips, CEO and Priit Vaikmaa, marketing manager.

About Modera

Modera is a software development company specialising in content management software development. Modera operates in over 20 countries including the UK, Spain, Hong Kong and the USA, with headquarters in Estonia. Backed by 24-hour support and a vast partner network, Modera takes the hassle out of content management with its cost-effective webmaster, intranet, and extranet product line.

Whether taken separately or together as a complete interconnected products, these tools are fast and secure, and their modular design makes them highly flexible.

About Elemental Communications

Elemental Communications launched in November 2005. The consultancy is the product of Elemental PR an integrated PR consultancy, which was founded by Tim Gibbon in April 2001.

Elemental Communications is a media consultancy that caters for traditional and digital media, and as such, integrates all communications; embracing traditional roots whilst moving forward with technology.

Integrating communications is pivotal to the way Elemental Communications conducts itself, and is what sets it apart from other agencies and consultancies. As specialists in communications, public relations, advertising and marketing – agencies often consult Elemental Communications for its expertise and knowledge.

Elemental Communications work with a range of clients, which operate within a variety of industries and sectors. Whether it is computing, design and development, digital and traditional marketing, internet, IT, law, mobile, telecoms and technology it all comes back to communication – and that is what Elemental Communications excels at.


Elemental Communications

Tim Gibbon, Director
Mobile: +44 (0) 793 037 5663

Rachel Hawkes Account Director
Mobile: +44 (0) 776 665 1244


Telephone: +44 (0) 870 745 9292
Fax: +44 (0) 870 745 9293


Address: Second Floor, 145 -157 St John Street, London, EC1V 4PY, England, UK