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Iconic Frua Brand to Be Revived by Ericsson Automobile

Richard Powell  1 min read
Swiss-based Ericsson Automobile announced today that they are reviving the Frua brand in Turin. Frua is one of the most famous Italian design coach builders and a representative of the golden age of Italian car design.
The announcement was made at the Pebble Beach Concours d’Elegance in California, where Frua Coachwork is one of the key themes.

Ericsson Automobile is a licensor of automotive heritage brands and owns the Frua brand and archive in Turin, Italy. ”We are exploring various design studies for a Frua one off car, inspired by the designs in Archivio Pietro Frua” says Ove Ericsson, founder and CEO of Ericsson Automobile.

Ericsson Automobile owns the complete Frua archive in Turin, containing more than 600 designs from the master’s hands. ”It is a stunning collection of automotive art and an Italian cultural heritage”, says Ove Ericsson.

Pietro Frua (1913 – 1983) was not just part of the glory days of creativity in Italian design and coachbuilding, his work defined it. From the rounded lines of the early 1950s, to the sleek squared-off shapes of the 1960s, he mastered all.

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