Cyber Monday – The Seasonal Surge

Basking in the aftermath of its omnichannel retail-rival Black Friday, Cyber Monday expectantly awaits the hordes of already keen consumers, in this exclusively online shopping event – a last chance to purchase any cut-price electronics just in time for the festive period.

With US origins; and first referred to as Cyber Monday in 2005, it was namely launched as a sales event to be held right after Black Friday. The perfectly crafted time to purchase discounted deals on gadgets galore, from TVs, music devices, and health trackers, to drones and home cinema systems. Whilst some retailers offer uninterrupted week-long deals; others choose to increase the exclusivity of their events, the products they offer, and of course their best deals; by restricting this all specifically, within a traditional one-day-only event.