Fobi set to deliver digital customer membership cards for one of the world’s largest fashion and retail brands, based in Amsterdam
FOBI SOLUTION TO PROVIDE COMPLETE CUSTOMER DIGITAL MEMBERSHIP SOLUTION WITH SALESFORCE CRM INTEGRATION
Scotch & Soda chose Passcreator by Fobi over other solutions due to the ease of use of the platform, and Passcreator’s ability to integrate with their current systems. In particular, Scotch & Soda centralize all their customer data in their Salesforce CRM system, so any new customer-facing systems that they implement must connect to their Salesforce system. In this case, the customers show their Wallet Pass which contains their customer number as a QR-Code at the Scotch & Soda store. Scotch & Soda scans the QR code with their POS system and all the data is sent back to their Salesforce system. In Salesforce they can now see all the transactional data for that customer, can build segments based upon that data and can then send out personalized and targeted messaging through the Wallet pass to their users to encourage them to buy more. They can also reach out via the Wallet pass to customers who have not purchased recently and send them notifications encouraging them to buy again. With the Passcreator by Fobi Wallet Passes, Scotch & Soda will be able to utilize geofencing to display notifications to their customers when they are near a Scotch & Soda retail store encouraging them to come in and buy the latest clothing line that just launched. The Passcreator by Fobi Wallet pass platform is an incredibly easy and efficient tool for Scotch & Soda to issue digital member cards and better understand the purchasing patterns of their customers and then be able to act on that data to deliver more personalized and targeted messaging to their customers that encourages them to spend more.
Claire Boots, Global CRM Manager of Scotch & Soda stated, “Our partnership with Passcreator by Fobi has allowed us to look beyond just distributing membership passes through a digital wallet solution. We have been able to integrate their tool easily within our ecosystem, allowing us to monitor, serve, retrieve and update individual member wallet passes. On top of that, their solution opened up a new communication channel, allowing us to interact with wallet pass holders personally and locally through push notifications via the wallet application. Given that the majority of our wallet pass holders will be store customers, as they can unlock their membership benefits by scanning their member pass, being able to connect with them via this new channel provides us a lot of new opportunities which we are very excited about.”
DIGITAL CUSTOMER MEMBERSHIP PROGRAMS GROWING RAPIDLY
The adoption of Apple and Google Pay mobile wallet pass utilization is also increasing rapidly thanks to behaviour accelerated by the pandemic. According to a recent report by Juniper Research, the number of people using digital wallets is expected to reach 4.4 billion by 2025, rising from 2.6 billion in 2020, with QR codes accounting for 40% of all digital wallet transactions. The desired goal of all the players in this industry is obviously one tap or scan payment and rewards for customers.
Rob Anson, CEO of Fobi stated, “For Scotch & Soda we are bringing them a new way to collect and leverage customer data that enables them to engage and provide value to their customers through Wallet passes. Our Wallet pass based digital membership card solution enables them to activate their customer data and execute much more segmented and personalized communications right to the lock screen on their customers phones, which is game changing for their digital marketing team.“
Born in Amsterdam in 1985, Scotch & Soda celebrates the free spirit of its birth city. Endlessly optimistic, the brand champions individuality, authenticity and the power of self-expression to create the unique – an attitude reflected in its collections, which include men, women, kids, denim, eyewear, fragrances and accessories, occupying a unique space in today’s global fashion landscape.
Collections can be found globally in 270freestanding stores across Europe, North America, Asia, the Middle East, Africa and Australia, as well as in 7,000 doors in some of the world’s biggest cities, including New York, London and Paris. The brand’s online operations also ship to over 70 countries.
Fobi is a cutting-edge data intelligence company that helps our clients turn real-time data into actionable insights and personalized customer engagement to generate increased profits. Fobi’s unique IoT device has the ability to integrate seamlessly into existing infrastructure to enable data connectivity across online and on-premise platforms creating highly scalable solutions for our global clients. Fobi partners with some of the largest companies in the world to deliver best-in-class solutions and operates globally in the retail, telecom, sports & entertainment, casino gaming, and hospitality & tourism industries.