BT to Feature in Exciting New Cambridge University Students’ Union Digital Campaign

BT has been selected to appear in a new digital publication entitled Cambridge Strategies, which showcases top employers, educational institutions and digital innovators from around the world, and provides insights into today’s ever-changing professional and academic landscapes.

Published by Cambridge University Students’ Union (CUSU) and its official publisher, St James’s House, Cambridge Strategies includes an eBook, website, app and marketing campaign aimed at high-calibre students.

“Cambridge Strategies is a groundbreaking global campaign that delivers thought-provoking content in an interactive and user-friendly format,” says Richard Freed, Chief Executive of St James’s House. “The website not only identifies leaders in education and an extensive range of professional opportunities, but also provides a digital platform for discussing some of the most pressing issues within education and employment – such as the increasing need for digital skills.”

The inclusion of BT provides the project with invaluable insight. The company has a long history of successfully recruiting and retaining graduates, announcing recently that it plans to hire an additional 300 this year.

David Linton, Head of Graduate Development at BT, said: “We’re constantly looking to recruit graduates into a diverse number of roles at BT, from cyber security to finance, to TV and broadcasting. We want to attract and recruit the best talent to support our growing business, so it’s great news that we’ve been featured as an ‘employer of choice’ in this guide for students.”

A truly international project, Cambridge Strategies will engage with an informed and influential audience of global talent, including the University of Cambridge’s 22,000 students, members of the Cambridge Alumni Association, more than 50,000 educational institutions from over 190 countries and the senior management of companies on all the major global indices.

“It’s a real privilege to work with CUSU and BT,” says Richard Freed. “BT has a great deal to offer, and we are very pleased to announce its input in this unique digital publication.”

The Cambridge Strategies eBook and app can be accessed via the project’s website at www.cambridge-strategies.org

BT is one of the world’s leading providers of communications services and solutions, serving customers in more than 170 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to its customers for use at home, at work and on the move; broadband, TV and internet products and services; and converged fixed/mobile products and services. Following the acquisition of EE on 29 January 2016, BT consists principally of six customer-facing lines of business: BT Global Services, BT Business, BT Consumer, EE, BT Wholesale and Openreach.

For the year ended 31 March 2015, BT Group’s reported revenue was £17,979m with reported profit before taxation of £2,645m.

British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York. 

For more information, visit www.btplc.com