Yas Marina Circuit has named Richard Mille as its official time-keeping partner over the next three years.
To celebrate the new association, Richard Mille (www.richardmille.com) has launched a limited-edition watch, the RM 011 Felipe Massa Flyback Chronograph Yas Marina Circuit, unveiled at the circuit on the evening of Thursday 24 March 2011.
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The RM 011 has been first developed by Richard Mille in collaboration with Formula 1 driver Felipe Massa. It features a flyback chronograph, an annular calendar function, 60-minute countdown timer, oversized date 12-hour totalizer and a case design combining a titanium central case band with a white gold bezel and bottom case. For this special occasion, RM 011 Yas Marina Circuit has been now presented in an exclusive Yas Marina-coloured livery with a bright blue inner bezel and a white rubber strap.
Only ten of the 18k white gold watches will be produced and they are available exclusively through Yas Marina Circuit.
Richard Cregan, Chief Executive Officer of Yas Marina Circuit, commented: “This partnership with Richard Mille recognizes the brands reputation for innovative technology and cutting-edge design. Accurate time-keeping is at the heart of motorsport and Yas Marina Circuit is globally renowned for the way design has defined our unique appearance, so the two companies are well matched. We look forward to a successful partnership over the next years.”
Peter Harrison, CEO of Richard Mille EMEA said, “Richard Mille gained recognition by creating watches with a strong identity; he pioneered and revolutionized high-end watchmaking by applying concepts and materials from the world of motorsport and aerospace. The association with Yas Marina confirms the brand’s natural connection with the world of car racing. Through this partnership we wish to further engage with the local community and with the many customers who already support us with passion in the Middle East.”
Yas Marina Circuit is one of the most technologically advanced motor racing facilities ever developed. Located on Yas Island, the circuit debuted on October 30, 2009 with the final race of the FIA Formula One World Championship, the inaugural Formula 1™ Etihad Airways Abu Dhabi Grand Prix, to a capacity crowd of around 50,000. Year round, Yas Marina Circuit hosts an extensive programme of leading international and national motorsport racing series as well as major entertainment events and corporate activities. Supplementary facilities include the Yas Drag Racing Centre, the Yas Racing School and the Yas Kartzone.
From the very inception of the brand in 2001, Richard Mille endeavored to apply the techniques and materials found in the most innovative sectors such as F1 racing car development to watchmaking, with the goal of creating an extreme timepiece, without compromise. Richard Mille’s watches are marvels of technology designed specifically for those with a keen appreciation and love of fine Swiss watchmaking.
