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World’s Most Expensive Production Car Makes Public Debut at RREC Book Launch and London Press Club Ball

Richard Powell  2 min read

A private collector’s landmark motor car – La Rose Noire Droptail – took centre stage at the Peninsula London on Monday 1 December, providing a dramatic highlight for two major occasions hosted in the same elegant venue.

The beautiful, bespoke motor car was a remarkable focal point for the launch of 100 Years of the Phantom, the new book produced by the SJH Group in partnership with the Rolls-Royce Enthusiasts’ Club (RREC).

The Peninsula London went on to host the London Press Club Ball, sponsored by the SJH Group, providing leading editors, journalists and media figures with the chance to appreciate the exceptional design quality of La Rose Noire Droptail at first hand, on one of the most prominent nights in the British media calendar.

Valued at more than £23 million, La Rose Noire Droptail combines effortless grace with commanding presence. Although details surrounding the commission remain discreet, the car is celebrated for its extraordinary level of bespoke artistry, including an interior composed of over 1,600 pieces of individually hand-finished Black Sycamore veneer and a removable Audemars Piguet timepiece. Its sculptural form and exquisite material choices reflect a modern interpretation of classic coachbuilding and the possibilities of personalised automotive design at its highest level.

“It is a remarkable privilege to have a motor car of this calibre on show,” says Ray Massey, motoring editor of the Daily Mail and chairman of the London Press Club Ball. “Its presence added a tremendous sense of theatre to both events, offering guests a masterclass in contemporary coachbuilt luxury.”

Based in London, the SJH Group (www.sjhgroup.com) is a creative media house specialising in the development of bespoke content across print, film and digital for a global audience.

Presented by the London Press Club (www.londonpressclub.co.uk) this is the premier gala event in British journalism, with editors and journalists from a host of national newspapers, television networks and major magazines in attendance.

A beautiful, fully illustrated book, 100 Years of the Phantom is authored by a team of motoring experts and journalists. Produced in partnership by the Rolls-Royce Enthusiasts’ Club and the SJH Group, it marks the 100th anniversary of the launch of the legendary Phantom series of luxury motor cars.

100 Years of the Phantom is not affiliated with or approved by Rolls-Royce Motor Cars Limited. It has been published by the SJH Group without any involvement or authorisation of Rolls-Royce Motor Cars Limited. The SJH Group and the Rolls-Royce Enthusiasts’ Club (the RREC) are responsible for the content of the book. Rolls-Royce Motor Cars Limited takes no responsibility for it. The SJH Group and Rolls-Royce Motor Cars Limited are not in any way associated with each other.

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