Chopstix Group UK the fastest growing Oriental quick service restaurant chain goes international with franchise partner Applegreen of Petrogas Group Ltd launching their first restaurant in Galway, Republic of Ireland, Thursday 5th March 2015.
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The current UK estate consists of 45 restaurants across the country providing employment for over 250 staff satisfying the nation’s appetite for healthier Oriental fusion fast food.
Franchise partner Petrogas, the largest Irish independent forecourt retailer, operating the Applegreen brand identified an opportunity for a Noodle Bar within their brand and customer lead portfolio, and the market. The first Irish franchised Chopstix Noodle Bar opened last week in Applegreen Galway on Tuam Road. Quality, flavour, and customer satisfaction, delivered at incredible value price points are at the heart of this new Oriental restaurant.
Joe Barrett, Chief Operations Officer with Applegreen said, “We are delighted to introduce Chopstix Noodle Bar to our newest Applegreen store in Tuam Road, Galway. Along with our customary food offers our Customers can now enjoy a healthier Oriental quick service restaurant option, which can be enjoyed for lunch or dinner. By adding Chopstix Group UK, this fresh new noodle offer to our portfolio of franchise partners we are giving our Customers a wider choice for eating on the go.”
Menashe Sadik, Founding Partner, Chopstix Group UK, said, “Our Chopstix Noodle Bar franchise partnership with Applegreen enables us to realise our ambitious expansion programme, working with Ireland’s largest independent forecourt retailer who’s values match our own, fresh, flavoursome and exceptional value for money delivering customer satisfaction. Our healthier Oriental fusion quick service restaurants satisfy the nation’s appetite.”
Recent reports indicated that the Irish consumer market has a growing demand for food “theatre” and ethnic cuisine. Chopstix launched at an ideal time in the Irish market, as it is well known in the UK for its front of house cooking with fresh ingredients, providing “chef theatre”, and its expansive menu serving both rice and noodle dishes with a selection of over 12 signature toppings, inspired by traditional Chinese, Malaysian, Thai, and Taiwanese specialities and using Halal certified chicken.
Applegreen already offers a large number of quick service restaurants, such as Subway, Burger King and Costa Coffee, with Chopstix on board; Applegreen is now able to delight its consumers’ taste buds with a new Oriental food-to-go option, while Chopstix is ready to warmly welcome its Irish customers.
Chopstix Group is an emerging Oriental fast-food restaurant chain with now over 45 sites spreading across the UK and Ireland.
The Chopstix group has grown into a unique brand-led fast food chain blending the best fusion of authentic Oriental inspired fast food with casual, convenient dining experiences on offer at affordable prices. In addition, Chopstix’s chefs cook the food on site to ensure each dish is served as fresh as possible and deliver chef theatre.
Although the concept of Chopstix was conceived over a decade ago, it has picked up pace and rapidly expanded in the last 4 years, which focuses on fresh, nutritious tasty Oriental cuisine from the finest ingredients and most innovative fusion recipes to the health conscious. Since the first major shopping centre branch opened at Bluewater in 2010, Chopstix has become a staple in the shopping centre food court.
