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Asia-Pacific

Sophie Paris Raih 2 Penghargaan: Best Innovation in Marketing, Best in Social Marketing

Richard Powell  1 min read
Illustration: greatreporter

Sophie Paris Indonesia, perusahaan fashion & beauty berbasis penjualan langsung terbesar di Indonesia, meraih 2 (dua) penghargaan sebagai The Best Innovation in Marketing dan The Best in Social Marketing.

Penghargaan diberikan pada ajang Marketing Award 2014 yang digelar di Jakarta, Rabu malam.

Kategori The Best Innovation in Marketing diraih Sophie Paris untuk berbagai inovasi produk (tas multifungsi, katalog tematis, endorsement) dan kolaborasi dengan sejumlah selebritas. Terakhir, kolaborasi dengan musisi Ariel berhasil meluncurkan parfum Ariel Impulse.

Penghargaan The Best in Social Marketing diraih Sophie Paris untuk kesuksesan kampanye “Jelang Tinggi Semangatmu Untuk Negeri” di akhir tahun lalu.

Kegiatan yang melibatkan 10.000 orang ini berhasil mengumpulkan donasi hingga 1 milyar rupiah yang disalurkan untuk sejumlah Rumah Belajar binaan Yayasan Helena.

http://sophieparis.com

Pic: (kanan) Vice President Cosmetics, Ingga Gloriana, dan Event & Promotion Manager, Deasy Rahayu menerima penghargaan di Jakarta, Rabu malam. [photo by Yudha/CorpcommSPI]

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