How To TV adds interactivity to Ooyala videos with its LinkTo technology

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How To TV announced that they will be partnering with Ooyala, the leading video platform, to offer interactivity via their LinkTo technology to video publishers… is an online tool from How To TV that lets users add interactive “hot spots” to their videos. The LinkTo technology enables Ecommerce companies to highlight objects throughout a video and link to a shopping cart for a “click and buy” experience. Publishers can also insert opt-in forms for viewers interested in learning more about an item.

With the interactive technology, viewers can engage more directly with videos, while publishers generate revenue and collect valuable viewer data.

Russell Goldsmith, co-founder of How To TV, said “Ooyala serves over 500 customers, including 250 global media and enterprise customers. We think this is an exciting opportunity for these brands to take their existing video assets and create more engaging and actionable activities through our LinkTo technology.”

“ provides a great service, one we think will increase viewer engagement and grow revenue for our publishers,” said Alex Holub, Senior Product Manager at Ooyala. “We’re pleased to be working with How To TV to extend our video platform offering and provide our customers with innovative add-ons.”

Ooyala is the leader in online video technology, analytics and monetization. Ooyala’s comprehensive online video platform gives content owners the deep insights that help them drive increased viewer engagement and better earnings from video content. Ooyala serves hundreds of global media companies and marketers including Telegraph Media Group, Fremantle Media, Johnson & Johnson, Vans, Endemol, Vice Magazine, The Glam Network and Electronic Arts.

How To TV produces brand-funded instructional videos that audiences want to engage with. With How To TV’s innovative LinkTo™ technology, viewer engagement is turned into action through direct product purchases or data capture. The LinkTo technology is now available as a self-managed tool at, so publishers can make their own videos interactive. Harrods, Jaeger, npower, the Westfield Shopping Centre, and Dell have all used LinkTo technology with their online videos.