Wandz.ai enables customers to deliver personalized experiences to visitors, capturing data in real-time to anticipate intent and increase conversions.
Global digital experience optimization platform AB Tasty today announces the acquisition of Wandz.ai, a real-time adaptive customer experience platform. This acquisition will enable brands to deliver personalized experiences for the 90% of visitors who are anonymous, non-logged-in, or navigating fragmented, unpredictable journeys.
Wandz.ai was built around the idea of adaptive digital journeys, calculating data in real-time throughout a visitor’s journey to identify their preferences and events and anticipate intent and next actions on the spot before they happen.
Meeting visitors where they are
Digital journeys are messy. Often websites are not making their offering relevant or personalized. Visitors land mid-funnel, browse across multiple tabs (45% of sessions), switch devices, and shift intent in real-time. Most are anonymous, with no login, no history, and no data trail. Yet these visitors convert 250% higher when the experience adapts to their behavior.
Wandz.ai closes this gap. The platform captures intent signals like clicks, scrolls and session patterns in real-time, and adjusts experiences on the fly based on predicted intent, affinity, and next actions. Built for non-linear, anonymous behavior, Wandz.ai meets visitors exactly where they are and guides them forward with precision.
Proven impact for leading brands
Wandz.ai processes 3.7 trillion data points monthly, serves 1.5 billion users globally, and generates predictions in 20 milliseconds. Trusted by leading brands like Kurt Geiger, ASICS and Journeys, the platform delivers significant measurable results: up to 15% revenue lift, 13.6% higher conversion rates, and 65% increases in content engagement.
The platform’s three core capabilities, Core (real-time understanding), Activate (adaptive interactions), and Analyze (generative insights and flow analytics), enable brands to respond to every visitor and signal.
AB Tasty’s track record
Founded in 2009 and headquartered in Paris, AB Tasty has grown into a global platform serving over 1,000 brands with 300+ employees across Europe, North America, and Asia-Pacific. The company has raised more than $63 million and completed strategic acquisitions including Epoq (2022), Dotaki (2023), and Potions (2024).
With Wandz.ai, AB Tasty strengthens its position as an experimentation and personalization partner, empowering teams to test, learn, and optimize experiences that adapt to real human behavior. By embedding cutting-edge predictive and generative AI, brands can forecast behaviors and personalize fast for unique journeys, unlocking real-time insights that drive smarter, more impactful strategies.
https://www.abtasty.com/wandzai-acquisition
Founded in 2014 in Paris by co-CEOs Alix de Sagazan and Rémi Aubert, AB Tasty is a leading experimentation and personalization platform that enables global brands to optimize digital experiences through A/B testing, feature management, and AI-driven personalization. It is used by more than 1000 leading global brands worldwide, including L’Oreal, Samsonite, USA Today, and Ganni, and across multiple industries, including travel, retail, banking and insurance. AB Tasty has 11 offices around the world and more than 300 employees.
Wandz.ai is a leader in Adaptive Customer Experience (CX) technology, empowering global enterprises and Fortune 500 brands to transform every digital interaction in real-time. Pioneering the Adaptive CX revolution, Wandz.ai introduced a new standard for delivering personalized experiences for every visitor, including anonymous and first-time users, through powerful data and AI capabilities. Its proprietary architecture processes over 3.7 trillion data points each month to predict intent and adapt experiences instantly, in a code-less and cookie-less way. The platform’s Predictive AI engine combines real-time inference and in-session learning to surface affinities, anticipate next actions, and deliver the most relevant experience at the exact moment it matters. With a clear-box design that makes data transparent and actionable, Wandz.ai enables marketing, product, and analytics teams to operate with full visibility and control. Trusted by leading global brands, Wandz.ai operates globally with teams across the U.S., U.K., and Israel.
