ASB GlassFloor, the world’s leading provider of innovative sports flooring solutions, is pleased to announce that from August 2024, it will be the sports flooring innovation partner of FC Bayern Basketball. This partnership, initially set until 2030, marks the beginning of a new era in basketball history. In future, the double champion will play all home games at BMW Park on the ASB GlassFloor.
The ASB GlassFloor, which was used for the first time at the season opener last year, will now be permanently installed. The installation has begun, and initial training sessions are already taking place on the court. The necessary official approval will follow. The glass surface of the court, along with the millions of LEDs embedded beneath it, makes the floor unique. Combined with the specially developed software platform ‘GlassCourt OS’, the ASB GlassFloor offers a revolutionary visual experience. Unprecedented animations will be showcased, particularly during player introductions, halftime shows, and game breaks. Traditional logo placement will be replaced by emotional video messages and relevant game data will be displayed directly on the court, significantly enhancing the fan experience.
Innovative Features and Their Benefits for Players and Fans
– Versatile LED Visualisations: The millions of LEDs embedded in the floor enable stunning animations, setting new standards for entertainment and advertising.
– Optimal Safety and Comfort: The ASB GlassFloor is designed without compromise to meet the needs of athletes. The elastic surface is gentler on joints, and ceramic dots etched into the glass provide excellent grip and prevent friction burns.
– Advanced Training Capabilities: The ASB GlassFloor allows for the integration of real-time position data into the court. Player positions are accurately captured and visualised, enabling up new training approaches. Athletes can monitor their running speed live and receive optimal passing options or the best defensive positions during practice games through AI. This immediate feedback significantly enhances training by providing insights on the court rather than waiting for feedback sessions with the coach after practice.
A Milestone for the League
FC Bayern Basketball’s decision to play all BBL home games at BMW Park on the ASB GlassFloor sets a new standard for the league. This innovation not only represents a technological advancement but also a significant milestone for basketball as a whole. The use of the digital court will revolutionise the spectator experience and change the way basketball games are staged and presented. The visual fascination and interactive potential of the ASB GlassFloor could serve as a model for future developments in international basketball and lead the league into a new era of the sport.
FCBB Managing Director Marko Pesic: “We are grateful to our new Official Partner ASB GlassFloor for enabling us to realise this spectacular project. BMW is also making a great commitment so that we can now present top basketball to our audience at BMW Park in a completely new way thanks to innovative technology. With the new BMW Park experience and the new SAP Garden as a second venue, we can offer our fans a great experience. However, I am also convinced that the visual fascination and interactive potential of the floor at BMW Park will also be highly attractive for many other events and their visitors. This floor will change the spectator experience.”
Christof Babinsky, Managing Director of ASB GlassFloor: “We are very pleased about the cooperation with FC Bayern Basketball and the introduction of the first permanent full LED video sports floor in the Bundesliga. Having the floor permanently in Munich offers us the ideal opportunity to present and further develop our technology at the highest level. The valuable feedback from the athletes and the proximity to our company headquarters in Munich enable us to continuously optimise both our technology and the software.
Regular league play allows us to demonstrate the commercial viability of our system for the club. We have far-reaching plans in the area of advertising in basketball, which we want to make more interesting and relevant for viewers in the future. Our aim is to put the athlete in the foreground and combine advertising messages with relevant performance data. Instead of the previous, static logo placement, we want to use emotional, relevant storytelling to create added value for sponsors and viewers.”
FCBB national team player Andreas Obst: “I really liked the video floor at the opening game last year, it was a really cool experience. Back then I said that I could get used to it. We are even more excited that we get to play our home games at BMW Park on this Full LED video sports floor permanently and will continue to train there – as the first professional team in the world to do so.”
FC Bayern Basketball, as the anchor tenant of BMW Park, is not purchasing the ASB GlassFloor exclusively for Bundesliga use. The plan is to use the floor for a variety of events, including roller skating discos, cycling schools, music events and children’s programmes. This will enrich Munich with a versatile and attractive event location.
ASB GlassFloor is a leading provider of innovative sports flooring solutions. Renowned for transforming arenas into dynamic, interactive spaces, ASB GlassFloor combines cutting-edge technology with exceptional design to create visually stunning and highly functional surfaces. Our advanced glass flooring is utilised by some of the world’s most prestigious sporting events and venues, setting new standards for performance and aesthetics.
With a focus on innovation, quality, and durability, ASB GlassFloor continues to redefine the possibilities of sports venues and event spaces, providing unparalleled experiences for athletes and audiences alike.
ASB GlassFloor has been showcased in prominent events such as the FIBA U19 Women’s Basketball World Cup, the 1German BBL Season Opener 2023, the NBA All-Star 2024, and the Basketball Champions League Final Four 2024, reflecting our dedication to enhancing sports venues with high-performance and visually striking flooring.
