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Location Intelligence and IoT Leaders Join Forces in World First

Crowd Connected is the first Wirepas global partner to deploy wireless mesh technology for both tracking and blue dot wayfinding, within the same battery-operated hardware unit.

At Biotech Week Boston, a global biopharmaceutical congress, the new solution successfully tracked delegates, supplied real-time data outputs to organizer Informa Connect and delivered an enhanced customer experience, including indoor wayfinding.

The tracking technology removed the need for scanning, eliminating queues at the event. The blue dot navigation allowed conference delegates to find their way around. It provided reliable and readily available attendance numbers and dwell times to the event organizer.

James Cobb, CEO and Founder at Crowd Connected comments:

“Our vision is to bring together navigation and search in a single solution. Helping people find equipment, find people and find their way. Ultimately we want to make buildings as navigable and searchable as the web. For the end user this means giving them the ‘sixth sense’ ability to navigate and find what they’re looking for.  For the building operator this means tracking everything and everyone in their building or space, so they can manage it better.

“Biotech Week Boston is an exciting step towards this vision – with a single hardware installation providing indoor positioning for wayfinding and tag tracking for more than 3,500 delegates. Our Wirepas partnership is a key enabler – allowing us to extend our tracking solutions across very large spaces with low-cost battery-powered devices. We have the proof that we can deploy this in a matter of hours in venues for temporary events.

“As a result, we’re gaining huge interest from smart buildings in sectors such as healthcare and education, where there is clear economic payback in people finding their way or locating vitally important equipment. I’m delighted this partnership gives us the ability to serve these markets with an affordable and easy-to-deploy solution.”

Oula Välipakka, Head of Partner Growth at Wirepas adds:

”At Wirepas, we believe that companies like Crowd Connected are the ones that  can make the difference and have a positive impact by daring to think differently. We are very happy to welcome Crowd Connected to our ecosystem. Their attendee tracking system is a state-of-the art example of innovation and how many features they have been able to offer with a fully wireless Wirepas Mesh based system.”

Biotech Week Boston

Full case study available here

Press resources available here

Crowd Connected

  • Crowd Connected uses commoditized hardware and clever software to bring together navigation and tracking in one accessible solution.
  • Crowd Connected’s technologies are trusted by leading brands around the globe across diverse applications ranging from health, retail, smart buildings and live media.
  • Its software solutions deliver real-time positioning, wayfinding, crowd tracking, attendance monitoring, footfall analytics and other location-based insight, geofencing and personalization.


Wirepas is a leading IoT company with a mission to democratize enterprise IoT. It aims to make failure-free connectivity accessible to any enterprise of any size. It makes IoT real through its connectivity software enabling massive decentralized, scalable, high-density, and long-range network applications. Its technology lets any enterprise set up and manage its own network autonomously without operators, separate network infrastructure, middlemen or subscriptions – at a fraction of the cost of other alternatives. Wirepas is also the main contributor to the first non-cellular 5G standard, purpose-built for massive IoT and using a free global spectrum. It serves customers across the world with offices in Australia, Germany, Finland, France, India and the United States, in the areas of smart tracking, smart building, smart manufacturing and smart metering. Learn more