LATEST
Multilocal Secures Backing of OAREX to Accelerate Global Growth with New CapitalDea Schedule I Proposal Would Criminalize Compound with Breakthrough Therapy Status for Postpartum DepressionFull-Body Mirrored Adult-Sized Humanoid Robots Fighting in Real-Time for the First TimeCHASING CanFish F2 Heads to Kickstarter, Introducing a New Way to Scout the WaterEurope Turns to Private Enterprise to Close the Gap as BOARD Attracts Support from Over 200 European CEOsStudent Innovators Advance Their Robotic Projects at World Robot Olympiad Entrepreneur Program from Competition to Startup StageAfter Historic FDA Hearing On Psychedelic Therapies, Grassroots Student Group Mobilizes To Shape What Comes NextGaza Anger Breaks Old Political Loyalties in Britain and BeyondChristopher Columbus Identified As A Portuguese Prince In New InvestigationNaomi Whitehead, America’s Oldest Person, Celebrates 116th BirthdayMultilocal Secures Backing of OAREX to Accelerate Global Growth with New CapitalDea Schedule I Proposal Would Criminalize Compound with Breakthrough Therapy Status for Postpartum DepressionFull-Body Mirrored Adult-Sized Humanoid Robots Fighting in Real-Time for the First TimeCHASING CanFish F2 Heads to Kickstarter, Introducing a New Way to Scout the WaterEurope Turns to Private Enterprise to Close the Gap as BOARD Attracts Support from Over 200 European CEOsStudent Innovators Advance Their Robotic Projects at World Robot Olympiad Entrepreneur Program from Competition to Startup StageAfter Historic FDA Hearing On Psychedelic Therapies, Grassroots Student Group Mobilizes To Shape What Comes NextGaza Anger Breaks Old Political Loyalties in Britain and BeyondChristopher Columbus Identified As A Portuguese Prince In New InvestigationNaomi Whitehead, America’s Oldest Person, Celebrates 116th Birthday
Music

WORLD’S LARGEST WALL OF CHOCOLATE COMES TO LONDON: X Factor Winner Louisa Johnson Opens Revamped M&M’S® World Store

Richard Powell  2 min read
Illustration: greatreporter

Britain’s biggest and brightest temple of chocolate just got even better as M&M’S® World London reopened its doors following a major revamp that sees the world’s largest chocolate wall installed at the popular Leicester Square store.

1
1
1
 

2015 X Factor winner Louisa Johnson had the honour of opening the doors on the new store, to a queue of hundreds of excited M&M’S® fans, some of whom had been queuing since the early hours.  Louisa, the self-proclaimed “world’s biggest fan of M&M’S®”, gave an exclusive performance in the store to the delight of fans who had travelled across the country for the occasion.  She also created personalised M&M’S® treats for the lucky first 50 fans in the queue, with the singer’s face printed on the chocolate.

Louisa was particularly excited to open the revamped store, saying: “I love chocolate and I’ve been a lifelong fan of M&M’S®, so when they asked me to open the world’s biggest chocolate wall, how could I say no?”

M&M’S® is the world’s biggest chocolate brand, and the new-look M&M’S® World store in London’s Leicester Square reflects that scale.  With an increased 35,000 square feet of floor space over four floors, the world’s largest wall of pick-and-mix chocolate – with 22 colours of M&M’S® covering a lip-smacking 150 square feet, and new futuristic HD projection technology in the huge windows, the new space is expected to become a must-visit location for tourists and Londoners alike in the run up to Christmas.

M&M’S® World London retains its famous original 1960s red  double decker bus in store, as well as the unique personalised chocolate printing service that allows customers to print their name onto M&M’S®, creating a unique treat or gift.

With enough space to house more than 100 double-decker buses, the new store offers a huge range of exclusive M&M’S® chocolates and merchandise including clothing,  kitchenware, bedding, jewellery, and glassware, as well as seasonal items and specially-designed London-themed M&M’S® branded products.

Related articles

Top