Multi award winning Delice de France excites customers with a new range of versatile product promotions for this year’s Notting Hill Carnival; destined to drive sales at the Caribbean celebrations.
Each year the streets of Notting Hill come alive with flavours from all around the world; which entices people eager to explore this variety of food and musical culture, particularly traditional Caribbean dishes. In support, Delice de France have developed two award winning products for their promotional Carnival range in, partnership with entrepreneur Levi Roots. Consumers can enjoy the delicious Spicy Beef Pasty and Reggae Reggae Chicken Pasty, offering a sense sensation in accord with the colourful festivities.
The UK Head of Marketing, Mariam French declared: ‘Our mission is to ensure we have bakery solutions to help our customers maximise sales at every opportunity. With Notting Hill Carnival around the corner, we have identified a promotional range to help our customer maximise opportunity during this world famous celebration’.
Notting hill is also a perfect opportunity for the Foodservice and Retail market to capitalise on the increasing food-to-go and snacking trends, as consumers often want a quick and tasty snack option during festivals. The Delice de France carnival range also offer other solutions that match this increasing trend. 10% of all foodservice sales are pizza based; the mini pizza snack wrapped in a convenient handheld pouch is a festival bite size winner. The Thai Red Chicken Curry Slice satisfies the 27% of consumers looking for ethnic foods options wanting to try something new.
As the leading bakery experts, we are incredibly proud of our Delice de France products. It’s the proven combination of skilled craftsmanship, high quality ingredients and our unique savoir-faire, that enables us to guarantee such consistently delicious results.
We live and breathe the same passion our French founder, Phillippe Signolet, stirred into the business 27 years ago. We use a combination of skilled craftsmanship, the finest ingredients and our French savoir-faire to bring you wonderful flavours from all around the world.
