Square Mile magazine, the luxury lifestyle monthly for affluent City executives, is launching its first Style Issue in February.
The monthly glossy already covers a broad range of topics – from financial affairs to alternative investments; from fine wine to fast cars – but this marks a definite move into the fashion arena.
“There’s a lot of pressure to look good in the City, from the trading floor to the boardroom,” explains Square Mile editor Mark Hedley. “It’s not about showing off, necessarily; it’s more about looking the part. People won’t take you seriously unless you’re dressed seriously. And when you’re dealing with money – whether it’s making it or looking after it – this is crucial.”
The February Style Issue will also launch the Square Mile Style Awards. Over the first half of 2013, Square Mile will be running a competition to find the most stylish man and woman in the City. Nominations will be made by readers online at squaremile.com and a panel of experts will help determine who wins the awards – and the bragging rights.
Contributors to the issue will include style guru Jeremy Langmead, fashion fanatic Josh Sims and watch expert Robin Swithinbank.
One of the main features will cover the evolving taste in men’s fashion in the City from the yuppie era to the present day.
In celebration of the debut Style Issue, Square Mile is also an official partner of London Fashion Weekend (21-24 Feb) and will be hosting an exclusive VIP evening in conjunction with the event.
Like every edition of Square Mile, the Style Issue will be available in print and on iPad.
Having increased its print run during 2012, Square Mile now prints 50,000 copies every month and is distributed by both post and hand to subscribers and from various distribution points throughout the City.
Square Mile has been published for seven and a half years. Its iPad edition – a fully interactive App with App-specific content and design – launched this summer. Square Mile is produced by Square Up Media, a luxury media house. Square Mile’s sister title, Hedge, is the number one lifestyle quarterly for the Mayfair hedge fund community.