Bach MusicDNA strengthens the Basepoint Media digital music offering across Europe!

Music Uncategorized

A digital music track is a piece of art – a piece of sound. But it can also represent a unique structure of data – rich data -Music DNA.

6.679.736 Basepoint Media music tracks have now been audio fingerprinted and enriched with Bach MusicDNA audio analysis information. This means that the content of 1.283.977 artist from record labels all around the world can be recognized, organized and presented in various new user friendly ways. Recommendations, fingerprint technology and mood tagging will show the path to an even better music experience for B2B customers using the digital music platform of Basepoint Media.

BACH Technology and Basepoint Media in close partnership

Basepoint Media ( who is an experienced provider of content and technology to retailers, Telco’s and others in the digital music market have launched an add on. This is delivered by BACH Technology ( who provides an audio service, technology company and R&D partner of Fraunhofer IDMT. BACH’s MusicDNA Analyzer analysis music in a complex, fully automated process and creates extensive, consistent metadata like mood, music similarity, music energy level for every single song.


The information can be delivered, along the audio codec and potentially in combination with other rich media like lyrics, biographies, artist news, etc. Basepoint Media has worked intensively with BACH Technology to adopt the various MusicDNA solutions for its digital music back end. Basepoint Media is one of the first BACH partners to analyze the entire music catalogue and apply the suite of MusicDNA tools. As pointed out by BACH CEO, Stefan Kohlmeyer; “We have known Basepoint Media for years and are thrilled to see that Basepoint is making our MusicDNA technology accessible to their customers. In the coming years we are expecting to see many exciting and innovative new business models from Basepoint Media and their customers. It is not a coincident that Basepoint Media is one of the first digital service provider to apply our technology and we really look forward to work with them on the roll-out with in Norway.”

With the MusicDNA technology Basepoint Media has analyzed and audio fingerprinted its music catalogue for Beat.NO for the last 6 months. Basepoint Media CEO, Jesper Bang-Olsen address the issue of complexity with satisfaction; “The scope is great. Each music file with its 3-5 minutes of sound took 5 seconds to analyze on our platform. When working with 6-7 million tracks we are talking considerable machine time. Nevertheless we know that the result of this work is unique and it clearly differentiates us and our client from their competitors. It also strengthens our belief that we as a digital service provider are ahead of our competitors in regards to the provision of API platform components that enable our clients to create unique solutions to the market”. will be top class with applied Music DNA

The Norwegian music service will launch a new version of its successful service in January 2011 with MusicDNA as one of its unique selling points. Simen Wilberg the CEO of Beat.NO is thrilled about the potential: “We see music services here in Norway that seems to lack instant user feedback such as radio recognition services or auto playlist generation based on sound analysis. In my opinion this is crucial. A music service needs to be more than an application where you can subscribe to search music and build playlists. As a user you need convenience and relevance on top of the basics. We will give our market this added value and we expect that the market will respond very well. Our expectation is that this approach will move and expand market shares simultaneously.”

Driving convenience!

An example of innovative new service is the radio based playlist generation. Simen Wilberg illustrates the user experience; “Our user will be in their car listening to their favorite radio. Once they hear a song they like they will SMS automatically to our service, e.g. with shortcode “NRK1 Beat” to number 1234. Our service constantly scans the radios live streams. The live streams are constantly matched to the music catalogue and this unique matching process enables us to give our subscribers access to MP3s for direct download or streaming for Android/iPhone”.

Added values, consumer focus and especially convenience are key to the development in the music industry that has been fighting piracy ever since the internet was available for people. Paul Stuart, VP commercials at EMI Music Nordic emphasizes the importance of new innovative players that break new ground and move the usage scenarios to a point where convenience further increases the gap to pirate music services. “We expect concepts like the Music DNA to move the legal services into a zone of more comfort where the advantages of paid music become more visible to the end user. We are very pleased that partners like Basepoint Media, Bach Technology and act on the forefront and develop innovative solutions that artists and consumers can benefit from.”

Basepoint Media Group consist of 25 people and is head quartered in Copenhagen Denmark with Subsidiary in Luxembourg and sales offices in Germany, the UK, Sweden and Norway. Basepoint Media delivers content platform and technology to 60 partners in Europe within the field of music, books and film and has passed the point of + 30.000.000 units delivered. Basepoint Media has a catalogue of approximately 7 million music tracks inclusive major label repertoire, 3.000 movies and 1500 audio books.

BACH Technology is a provider of technology and applications for the digital music market. A fast growing music technology company with offices in Norway, Germany and China, BACH’s successes stem from a team who have been involved with the development of digital music since 1986.

Company president Dagfinn Bach is one of digital music early pioneers, while CEO Stefan Kohlmeyer is a veteran of German media giant Bertelsmann.Bach’s technology partner is Germany’s Fraunhofer IDMT (Institute for Digital Media Technology), where the MP3 was developed.