LATEST
The SJH Group Celebrates Quality Journalism as Official Sponsor of London Press Club Awards 2026Are Vintage Pokémon Cards an Asset Class? A New Index Says +197% Since 2021, Ahead of Gold, Bitcoin and the S&P 500‘An Attack on Free Speech’: Amnesty Exposes University Crackdown on Palestine SolidarityBritain Saw the Evidence of Gaza Atrocities and Kept the Arms FlowingPress Publishers Slam EU Digital Omnibus Council Deal That Threatens Funding of Journalism and Citizens’ Access to NewsDiabeloop Announces the Completion of Its Balance Sheet Restructuring and Looks Ahead to the Next Phase of Its DevelopmentNew Analysis Examines Russia's Satellite Network and Emerging Drone ThreatsIntroducing the Rayove Watch: Smartwatch Featuring Online AI Translation in 73 Languages and Camera-Based OCR TranslationPathogenDx Announces Five-Year Cooperative Research and Development Agreement with USDA Agricultural Research Service to Advance Rapid Detection of High-Pathogenicity SalmonellaA $16.5M Pikachu Illustrator Leads 525 Six-Figure Pokémon Card SalesThe SJH Group Celebrates Quality Journalism as Official Sponsor of London Press Club Awards 2026Are Vintage Pokémon Cards an Asset Class? A New Index Says +197% Since 2021, Ahead of Gold, Bitcoin and the S&P 500‘An Attack on Free Speech’: Amnesty Exposes University Crackdown on Palestine SolidarityBritain Saw the Evidence of Gaza Atrocities and Kept the Arms FlowingPress Publishers Slam EU Digital Omnibus Council Deal That Threatens Funding of Journalism and Citizens’ Access to NewsDiabeloop Announces the Completion of Its Balance Sheet Restructuring and Looks Ahead to the Next Phase of Its DevelopmentNew Analysis Examines Russia's Satellite Network and Emerging Drone ThreatsIntroducing the Rayove Watch: Smartwatch Featuring Online AI Translation in 73 Languages and Camera-Based OCR TranslationPathogenDx Announces Five-Year Cooperative Research and Development Agreement with USDA Agricultural Research Service to Advance Rapid Detection of High-Pathogenicity SalmonellaA $16.5M Pikachu Illustrator Leads 525 Six-Figure Pokémon Card Sales
Technology

Big Data Startup Applies Deep Learning to Customer Churn Prediction

Richard Powell  1 min read
Illustration: greatreporter

Big data startup Wise Athena has presented this week their novel approach to churn prediction based on deep learning technology. This way, the San Francisco based company becomes the first company to apply deep learning to customer churn prediction.

Churn, defined as the loss of customers to competitors, is currently one of the most pressing challenges for companies.

It is estimated that the telecommunications sector in particular loses $10 billion per year due to customer churn and, in general terms, customer acquisition is five to six times more expensive that customer retention. Being able to predict churn in advance has become a highly valuable insight in order to retain and increase a company's customer base.

Wise Athena is a pioneer in the application of deep learning to customer churn prediction.

Deep learning is a machine learning method capable of automatically extracting patterns across input data. This technology allows for the recognition of features it has never been trained on and has already been successfully applied to complex data abstractions like speech recognition or computer vision.

“The ability to combine the complexity of telecommunications data with recent innovations in deep learning will quicken and deepen the pace of telecommunications innovation. Siri like customer care will become commonplace. Discovering new uses for data will regularly occur.

Telecommunication Industry really needs a revolutionary application, or a whole new way of thinking about data, and we want to be a part of that” has declared Alfonso Vazquez, Wise Athena´s head of products.

Wise Athena´s large scale application of deep learning to real life customer datasets has shown that this technology can lead to significant increases in churn prediction accuracy while reducing the huge costs normally associated with the traditional methods consisting of timeconsuming feature engineering.

Download the latest Wise Athena WHITEPAPER: "Using Deep Learning to Predict Customer Churn in a Mobile Telecommunication Network" from: http://wiseathena.com/pdf/wa_dl.pdf

Related articles

Top