Conscious beauty brand Pai Skincare unveils rebrand for a changed world
Pai Skincare unveils a reimagined brand for a changed world that focuses on sustainability, shared vales and provenance as consumer behaviour shifts towards conscious consumption. Pai in the wake of a pandemic Sarah Brown, Founder of Pai Skincare, explains: “The pandemic really brought home Pai’s relevance now, seeing the upheaval it caused in our customers’ lives. […]
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