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Bedat & CO at the Eve’s Watch Awards, the First Dedicated Women’s Watch Awards

Richard Powell  2 min read
Illustration: greatreporter

The world of watches is not without prestige and excellence. And what better way to celebrate the spirit of being best of class than by awards recognition? Celebrated Swiss timekeeping maison Bedat & CO recently had much reason to rejoice by being named in two top ten categories of the recent Eve’s Watch Awards in London recently.

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Visionary and revolutionary but with a distinctively feminine spirit, much like the raison d’etre of Madame Simone Bedat of Bedat & CO herself, Eve’s Watch is the first online magazine that prides itself in its utter and complete dedication to the world of women’s watches. And its inaugural Eve’s Watch Awards, launched last year, celebrates the same spirit. And this year’s Eve’s Watch Popular Choice Vote, part of the Eve’s Watch Awards 2017 in association with Urb-it, is now live.

An awards ceremony created by women, it is also fittingly judged by women and celebrates exclusively the art of keeping time for women – rightly so and quite timely, considering women now make up the fastest-growing and yet still largely-untapped pool of serious consumers in the world of horology. This also resonates with the spirit of Bedat & CO , a brand founded by the visionary Simone Bedat, a pioneering and immensely talented woman well ahead, no pun intended, of her time.

The two expressions of Bedat & CO that ranks on the websites top ten lists include the Bedat & CO Collection 1, under the Classic Watches category which lauds classical timekeeping interpretation within the world of luxury, and the Bedat & COExtravaganze 2013 in the Haute Joaillerie collection, which celebrates the top 10 most luxury watches, covering all elements from craftsmanship to flawlessness of its gems and jewels as well as the precision and complexity of its settings. All Bedat & COtimepieces, naturally, reflect the spirit of its founder; in the fact they are made for and worn by women of exceptional character.

The judging panel for the awards – all-women, naturally - includes a bevy of influential, intellectual women from the worlds of timekeeping, fashion, jewellery and media, including watchmaker and the first PhD scholar in horological history Dr Rebecca Struthers, Jane Trew, Elizabeth Doerr, Larissa Trew, Avril Groom, Gaia Geddes, Revolution UK’s editor-in-chief Tracey Llewellyn, Alice Jonsdottir-Ferrier and Laura McCreddie-Doak. The Eve’s Watch Popular Choice vote, however, is open to all. Manœuvres

Simply visit www.eveswatch.com/popular-choice-vote/ to cast your ballot.

To learn more about BEDAT & CO GENEVE please visit www.bedat.com

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