Metail launches – an unofficial homage website for 20th anniversary of 1995 film Clueless

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British fashion/technology company, Metail, launches a tribute website, today, enabling consumers to try on and purchase clothes similar to those worn by the heroine Cher Horowitz and her three best friends in the cult classic film, ‘Clueless’.

In the 1995 film, the lead character Cher Horowitz (played by Alicia Silverstone) decided what to wear each day by creating personalised outfits on her very own early version of a tablet. Twenty years later this much desired product has been created by British technology company Metail.

1 allows users to try on a selection of high street 90s fashion

This technology is fast and fun

It takes less than 10 seconds to enter three body measurements, (height, weight and bra size) to create a ‘MeModel’ which will be 92% accurate to the consumers own body size and shape. If actual hips and waist measurements are known and added, this level of accuracy is increased to 96%.

Once the MeModel is created, the fun begins and endless outfit combinations can be tried on as the consumer navigates the site just as she would any other e-commerce site. The personal MeModel sits on the bottom right hand corner of the site ready to try on preferred items.


Retail therapy can be achieved seamlessly by clicking the link revealed on clicking the ‘Buy’ button and following the link to purchase directly.

Metail has filled with clothing from their partners including, House of Holland and Little Mistress as well as other high street and designer favourites.

Metail founder Tom Adeyoola comments, “We are delighted with  It’s a fun tribute both to a film we all love and to the woman who imagined this technology twenty years ago, and it perfectly illustrates the Metail technology as both useful and fun to engage with. We have made the online shopping experience as enjoyable as the best physical retail experience can be.” is in no way supported or endorsed by Paramount Pictures who own the rights to the film Clueless, or by any of the stars of the film.

Founded in 2008, Metail is a British company developing online fitting room technology, which enables consumers to create a bespoke 3D model of them. The technology aims to increase consumer confidence in buying clothing online through an engaging and delightful product. Metail’s technology can be incorporated into any e-commerce platform. After entering a few simple measurements consumers can generate a MeModel, which is 92-96% accurate to their specific size.

Established by Cambridge graduate Tom Adeyoola, Metail has raised over $20 million in funding and officially launched with their first customer – Clothing at Tesco – in February 2012. Metail were also BAFTA nominated for their work with ITV in 2013.

The company has since developed an international client base, spanning House of Holland and Little Mistress in the UK and Dafiti in Brazil, whereby a comprehensive AB test showed the Metail experience increasing sales over a two month period. For full details, visit:

Metail created a world exclusive when collaborating with House of Holland for their London Fashion Week show in September 2014. For the first time ever, consumers could watch the catwalk show in real time, try on and pre-order the outfits as they were revealed for the first time on the models. This collaboration saw industry recognition by winning ‘Digital Coalition of the Year’ at the Decoded Fashion Futures Awards in June 2015. 

Metail also saw success at IBM Amplify, winning the IBM Commerce 2015 ‘Ecosystem Technology Innovation of the Year’.

Based across three offices in London, Cambridge and Singapore, Metail has built a talented and dedicated team of 44 employees including 8 PHDs.