Tracesmart celebrate 12th anniversary with new brand identity

Consumer intelligence specialists mark their rapid growth with a brand re-launch.

Celebrating twelve years since inception and twelve years' continuous growth, leading data specialists, Tracesmart, are commemorating their anniversary by launching their new corporate brand identity. Developed in-house, the new brand incorporates a distinct logo, designed to demonstrate the company's contemporary and progressive attributes, it will also provide further creative options and a point of focus as the business moves forward in its current and prospective markets. The new branding and website launched on the 1st August.

Tracesmart was established by leading tracing specialists in 1999, and has since become one of the UK's leading providers of consumer data solutions. Their services and facilities are utilised by a large number of organisations within a diverse range of sectors. In the case of the Life and Pension industry, large volumes of data is cleansed and screened by Tracesmart to protect data integrity and to mitigate fraud. Further key services include tracing and identity verification for 'know your customer' and 'anti money laundering' processes.

Commenting on their anniversary and subsequent rebrand, Mike Trezise, Tracesmart's founder and Managing Director stated: "We have chosen to celebrate our anniversary with a revision to our identity. Success within our industry relies upon a commitment to being up-to-date and forward thinking, and as such we need to reflect our progressive and dynamic characteristics. I firmly believe that our new branding achieves this; twelve years is a significant milestone for us, and the rebrand is a fitting acknowledgment to our recognised and anticipated achievements and goals."

Heavy investment in technology and employees has led to cutting-edge data solutions which have strengthened Tracesmart's market position. The company now employs over 80 staff and recently relocated to modern, environmentally-friendly headquarters in Cardiff Bay. This, along with their top twenty listing within the Wales Fast Growth 50 awards, is testament to the company's development strategy.

Established in 1999, Tracesmart Ltd is a leading provider of consumer intelligence services. It specialises in the provision of both online tracing and identity verification software. Prominent in the pensions, legal, financial and retail sectors, their fraud prevention and anti-money laundering solutions are employed by a growing legion of businesses ranging from SME to FTSE 100 companies.

Founder and Managing Director of Tracesmart, Mike Trezise has extensive experience in tracing and fraud analysis and prevention; knowledge which provides the company with a distinct competitive advantage.