Kids promised a magical experience at London street party

Celebrated party-planners of the capital's rich and famous, Birthday Dreams, will provide their own magical brand of entertainment for children at a massive street party in London on Sunday.

Celebrities and the public alike will amass on Avenue Road (NW8 6HX) on Sunday 13 September where sponsor Birthday Dreams will be operating a magical den for children in the hall at the Swiss Cottage Specialist School as part of its "A Perfect Day" street party fundraiser.

The party company will also perform the 'Perfect Birthday Dream', an hourly 20-minute show for children and parents alike, using its professional entertainers, and showcasing their amazing new sculptured cakes, scenery and party bags.

Birthday Dreams will also be raffling a children's party for up to 15 guests at their newly-refurbished party headquarters in Islington, Kinloch Castle, due to re-open in October.

Celebrities including the actress and columnist Maureen Lipman CBE will open the festivities at 12.30pm with a fanfare by The King's Troop Royal Horse Artillery.

“There can be no better way of raising the profile of children with special needs in the community,” says Maureen Lipman.

“We are all touched in some way by the lack of provision for children with special needs and I am pleased to support an initiative that addresses this.”

Su Forrester-Brown, the entrepreneur behind Birthday Dreams, says her company is thrilled to be able to contribute to the community and support the school.

"It's a superb opportunity to highlight the school's fantastic work, and we look forward to entertaining as many children as we can on the day," she adds.

Birthday Dreams provides a range of services which ensures that every party is not only unique, but fabulous. Most recently, it has paired up with London artists who create bespoke scenery and cakes, creating an unparalleled mobile party experience that can travel anywhere in the capital.

Full information about Birthday Dreams, including how to book one of their acclaimed parties, is available here: http://www.birthdaydreams.co.uk