ZAG TOYS, IN PARTNERSHIP WITH TINYBUILD & EVOLUTION ANNOUNCE THE WIDE RELEASE OF THEIR HELLO NEIGHBOR PRODUCT LINE

Zag Toys, a prominent leader in the collectible toy business; today announced the wide release of their highly-anticipated Hello Neighbor product line.

Zag Toys, a prominent leader in the collectible toy business; today announced the wide release of their highly-anticipated Hello Neighbor product line. After a successful debut at select GameStop stores to coincide with the retail release of the game, these hot collectibles  are now available at Walmart, Target and GameStop stores nationwide.

Hello Neighbor is a groundbreaking new stealth horror video game in which players must uncover the sinister secrets lurking within their new neighbor’s home. With adaptive AI that learns from the player’s choices, the neighbor develops counter-actions and traps creating an atmosphere of tension and menace and making each subsequent attempt to break in more challenging. The game has sold over 500K units and has garnered upwards of 1B views on YouTube!

Fans of the hit game, currently available on Steam & Xbox, and coming soon to the Nintendo Switch and PS4, can collect a wide assortment of licensed product from Zag Toys, including a series of backpack clips, plush and a 3-piece figurine box set. Hello Neighbor Domez, stylized mini-figurines in their own stackable, connectible display bases, are also available.

Luke Burtis, Managing Partner, tinyBuild commented, “With the launch of Hello Neighbor we’ve had massive amounts of requests for toys and related products from the gaming community. The Hello Neighbor products from Zag Toys reflect the spirit of the game and each of the items are a welcome addition to the Hello Neighbor fan collection.”

“The response to our Hello Neighbor product line from fans and retailers alike has been phenomenal so far,” said Maxwell Lux, Brand Manager for Zag Toys. “Hello Neighbor represents the next step in the stealth horror genre, and we are beyond-excited to announce the mass release of our licensed product.”

The agreement was brokered by Evolution USA, the global licensing agent for Hello Neighbor.

tinyBuild is a Seattle-based indie label that started when two guys made an indie game called No Time to Explain. Since 2011, the studio expanded into helping talented developers bring their games to Xbox, and since then brought you hits like Party Hard, Clustertruck, and SpeedRunners.

Dynamic Pixels is a Russian game development studio that previously did casual games and outsourcing work. After finishing up working on a Cut The Rope project, they had an idea about a Stealth Horror Game called Hello Neighbor. Since then, they've partnered up with tinyBuild to bring it to PC and Consoles.

Evolution has the expertise to fully monetize all forms of intellectual properties through licensing and merchandising, digital monetization, promotions, location-based entertainment, retail development and brand management on a global basis.  Evolution is also adept at managing manufacturing and distribution, which enables it to develop a wide variety of intellectual properties from concept to the retail shelf.    www.evomgt.com

Zag Toys is a leading consumer product and licensing company specializing in the design, sourcing and distribution of innovative collectibles based on trending pop-culture and gaming brands. Headquartered in Orangeburg, NY, Zag Toys produces vinyl and mini action figures, plush and other collectibles for top retail channels. Zag Toys is a division of Zagwear, a global leader in product-based marketing with turnkey sourcing and supply chain capabilities. With a broad portfolio of the hottest licenses and world-class in-house brands, Zag Toys connects consumers with collectible products as a leader in the $15 billion licensed collectible products business.

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