Chopstix Noodle Bar Trials new Brand Identity in Trinity Centre Aberdeen

Chopstix Noodle Bar, the UK’s fastest growing Oriental QSR brand launches their new look brand identity in Aberdeen, and the fifth restaurant in Scotland today, Thursday 25 August 2016, at the Trinity Centre creating ten new local job opportunities.

With over 57 sites across the UK and the Republic of Ireland, the Aberdeen restaurant marks an exciting next step for the accessible Oriental brand.

This healthier Oriental fusion brand offers 12 mouth-watering toppings freshly prepared throughout the day, generously lavished over a base of delicious noodles or egg fried rice.  What’s even more exciting is the Aberdeen restaurant is the first to market with the Chopstix refreshed brand livery created and developed in partnership with award winning Mystery Design!

Chopstix is inspired and driven by traditional Chinese, Malaysian and Thai specialities using Halal certified pure chicken breast and you’ll never find a microwave in our restaurants. The Noodle Bar is committed to quality, value and sincere service delivering guest delight which is at the heart of the business and can be found at Trinity Centre – Unit 1, 155 Union Street - Aberdeen AB11 6BE.

The brand’s new look and feel will be assessed over the next few months in preparation for the launch of Chopstix Group’s flagship restaurant in Oxford Street, London later this year where a full unveiling of the new store concept will take place.

Located in the heart of Aberdeen, the Trinity Centre, a one floor shopping centre, is just a short walk from the station and has multiple entrances from Union Street, Bridge Street and Guild Street. The centre also boasts an award winning car park with 395 parking spaces and valeting service accessible from Wapping Street.

Max Hilton Jenvey, Chief Operating Officer Chopstix Group UK explains: “The Trinity Centre is an ideal central location for our Chopstix Noodle Bar. Our location on Union Street will allow us to serve the Aberdeen community in a high footfall city centre with longer opening hours, from 11am to 11pm. We will provide our guests with faster, fresher, healthier authentic Oriental fusion cuisine in a cool, casual and relaxed family environment.”

Linda Stewart, General Manager of the Trinity Centre said she is delighted to welcome Chopstix to Aberdeen and says that it is a fantastic addition to the centre. She comments; “It is great to see another empty unit on Union Street filled with a great brand, I am sure that the Aberdeen public will respond positively to the fabulous restaurant and takeaway offer.”

Chopstix Group is an emerging Oriental fast-food restaurant chain with now over 57 sites spreading across the UK and Ireland.

The Chopstix group has grown into a unique brand-led fast food chain blending the best fusion of authentic Oriental inspired fast food with casual, convenient dining experiences on offer at affordable prices. In addition, Chopstix’s chefs cook the food on site to ensure each dish is served as fresh as possible and to deliver chef theatre.

Although the concept of Chopstix was conceived over a decade ago, it has picked up pace and rapidly expanded in the last 4 years, which focuses on fresh, nutritious tasty Oriental cuisine from the finest ingredients and most innovative fusion recipes to the health conscious.  Since the first major shopping centre branch opened at Bluewater in 2010, Chopstix has become a staple in the shopping centre food court.

Mystery are an award-winning Brand Design Agency specialising in Brand Strategy, Food & Drinks Packaging and Hospitality Interior Design Concepts.

http://www.mystery.co.uk/