Viaplay’s hero set the new world record for binge-viewing – held out in 90 hours!

Erik Pettersson and Mascoll Silverstolpe beat the previous world record of 87 straight hours by continuously watching the action TV series 24.

This morning at 0900, Erik Pettersson had watched Viaplay for 90 hours and broken the record. Mascoll Silverstolpe also beat the old record and held out for 87 hours and 17 minutes.

On 5 May at 15:00 CET, a world record attempt began with four people who set out to beat the previous TV binge viewing record set in Las Vegas of 87 straight hours, by watching the TV series 24.

– It’s been great to follow the world record attempt live in the building and on Viaplay, and it’s wonderful that Viaplay’s hero actually pulled it off. Everyone has shown real commitment to the attempt, both externally and internally, and Kiefer Sutherland’s tweet made us all particularly happy, says Rikard Steiber, CEO of Viaplay and Chief Digital Officer at MTG.

– It’s been a real feat, harder than we ever imagined, but it’s also been great to really test our limits. That said, it will probably be a while before we get to watching the few remaining episodes, Erik Pettersson. Binge-viewing is a team sport and we are both winners.

The attempt has taken place at Viaplay’s headquarters in Stockholm, where the participants have knocked back 100 cups of coffee and watched 134 episodes. According to Guinness World Record’s rules, the participants have only been allowed one five-minute break per hour, with the option of saving up their minutes for a longer consecutive break.

The world record attempt served as a kick-off for the brand new concept Viaplay Premiere, providing viewers with exclusive premieres on Viaplay.

The participants were:

Erik Pettersson
Mascoll Silverstolpe
Thobias Johansson (dropped out after 39 hours)
Aina Lesse (dropped out after 24 hours)

The entire attempt has been streamed live at viaplay.se/worldrecord24, and interaction with the participants have been possible under #worldrecord24.

Viaplay is Nordic’s leading online video service for TV, sport, film and kids' content. Viaplay offers entire seasons of series, the best selection of major films and the live broadcast of world class sports events such as the Premiere League, UEFA Champions League, NHL and Formula 1.

Viaplay's streaming TVSeriesFilm service is available on PC, Mac, Android and iOS mobile phones, tablets, the Viaplay box, LG Smart TV, Samsung Smart TV, Philips Smart TV, Panasonic Smart TV, Xbox 360, PlayStation®3 and PlayStation®4.

Viaplay AB is part of Modern Times Group (MTG), which is an international entertainment broadcasting group with operations that span four continents and include free-TV, pay-TV, radio and content production businesses.

MTG’s Viasat Broadcasting operates free-TV and pay-TV channels, which are available on Viasat’s own satellite platforms and third party networks, and also distributes TV content over the internet. MTG is also the largest shareholder in CTC Media, which is Russia’s leading independent television broadcaster. Modern Times Group is a growth company and is listed on the Nasdaq OMX Stockholm stock exchange.Visit www.mtg.se for more information.